Watch the Video & Dance Challenges – Billboard
Whereas artists like TWICE, Stray Children and ITZY beneath J.Y. Park‘s namesake JYP Leisure label have been conquering the Billboard charts, the Okay-pop producer and exec makes his musical return together with his retro-dance single “Groove Again” and a globally centered dance problem.
His first new single after a pair of duets in 2020 with “When We Disco” alongside Sunmi and “Swap to Me” with Rain, Park’s newly launched “Groove Again” options rapper Gaeko and Mr. JYP returning to his past love of performing that he as soon as described to Billboard as “a fever” in a uncommon interview. Park’s showmanship is on full show as he strikes by way of punchy and easy vocal deliveries contained in the synth-laden, dance-pop pastiche boasting ’60s, ’70s and ’80s influences. The observe finally takes a sonic shift to a minimal hip-hop manufacturing as soon as the beat drops for Gaeko’s rap part earlier than slowly returning to its classic sound and one remaining key change and epic refrain.
The accompanying music video sees J.Y. taking his “Groove Again” worldwide as he dances with locals in Los Angeles, São Paulo, Barcelona, Bangkok, LA, and his house metropolis in Seoul. Followers first received enthusiastic about “Groove Again” and its accompanying dance through a tutorial video starring Park and Tremendous Junior member Shindong in ’80s-tastic exercise gear.
Whereas Shindong seems within the “Groove Again” video, J.Y. has wasted no time connecting with different high acts for his “Groove Again” problem. Up to now, he’s enlisted solo star Jo Yuri, Jang Wonyoung of IVE, YooA of Oh My Lady, woman group LE SSERAFIM and JYP Leisure’s Japanese woman group NiziU to carry out alongside.
Past his artist, exec and producer work, Park has spent 2022 holding auditions and creating a brand new North American woman group utilizing his Okay-pop experience for the A2K collection that was introduced from JYP Leisure, Republic Data and Federal Movies this previous summer season.